Draft for expert reviewNo paid account is connected. Nothing here is live, budgeted or scheduled.

Paid lane · ad drafts

Four drafts, four entry points.

Ad drafts for review. No paid-ad account is connected in this environment; nothing here is live, budgeted or scheduled. No outcome, metric, testimonial or scarcity claim appears in any variant — the only capacity statement is the stated 20 participants per month.

Paid social — single image, cold audience

You do great for two or three weeks. Then a deadline moves, or a kid gets sent home, and it is the first thing to go. That is not a discipline problem. Every tool you tried was designed for your good week, and none of them had a smaller version to fall back on. Write the smaller version first — the free planner is four fields on one page.

Your plan was built for a calendar you don't have

Free planner. Four fields, one page, about fifteen minutes.

Download

Angle: Name the pattern. The buying trigger is hearing her exact pattern described without blame.
Belief it dismantles: I have no discipline. Other people have willpower, I clearly don't.
Destination: /lead-magnet

Paid social — single image, retargeting planner page visitors

Four questions, about fifteen minutes, nothing sent anywhere. At the end you have the bad-Tuesday version of one habit you have already abandoned, written down while nothing is on fire. No account, no streak, no score, nothing to cancel.

Write your busy-day version in four questions

No email required. Educational coaching, not healthcare.

Learn more

Angle: Reduce the cost of starting to zero: no email required on the builder route.
Belief it dismantles: I don't want to hand over my email for another thing I won't use.
Destination: /interactive-tool

Search — responsive text ad, high-intent

Four weeks. One 30-minute remote session a week. One small habit, its written busy-day version, and a maintenance plan in your own words. USD 240 total with a seven-day refund window. No health outcome is promised — this is educational coaching, not healthcare.

Four weeks. 30 minutes a week. One habit.

USD 240 total, seven-day refund. Free 15-minute fit call first.

Book a fit call

Angle: Bounded commitment. Every number is small enough to say yes to.
Belief it dismantles: Coaching is for people with more time and money than me.
Destination: /book

Paid social — carousel ad, warm audience from the email list

By the end of week 2 you have one page: the anchor, the full version, the busy-day version, and what you do the day after a miss. By the end of week 4 you have a maintenance plan written in your own words. Those are the deliverables. There is no outcome claim attached to them, and there will not be one.

The page you keep after the four weeks

See the grid before you decide anything.

See the program

Angle: Show the artifact rather than claim a result.
Belief it dismantles: What am I actually getting for USD 240?
Destination: /

Before any of these run

Three conditions, none of them optional.

Alice reviews and approves every line. The stated bottleneck is producing clear content without overclaiming, and a compliance rewrite mid-launch costs more than any variant is worth.
A paid account has to exist and be connected. Today there are two channels: the informational website and the opt-in email list.
Spend is only sensible against a fill-rate goal, not a scaling goal. Capacity is 20 participants per month, so the ceiling on program revenue is fixed and the ladder rungs are where anything beyond it comes from.

Educational coaching, not healthcare. No license is implied. No diagnosis, no treatment, no medication guidance, and no promised health outcome. Anything that needs clinical assessment is declined and referred to a licensed professional; urgent needs go to emergency services.